A feeling of personal inadequacy plagues many individuals in today’s society as it has for many decades. Without self confidence and the ability to assert our needs, we can start to lose control of our outcomes, our successes and most importantly, our dreams. The concept of assertiveness acknowledges that we have to look out for our own rights while maintaining respect for the rights of another. This essay will further outline the importance of assertiveness and go on to detail key assertiveness techniques that, if employed, could change not only how we are viewed by others, but how we view ourselves.
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